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Role of Google My Business (GMB)

Digital Marketing, Search Engine Optimization - SEO

December 27, 2023

Role of Google My Business (GMB) in Your Digital Marketing Journey

If you have ever taken an interest in Digital Marketing (DM), there is no doubt that you would have heard or come across “Pay-Per-Click (PPC) Advertising“. If you are into Digital Marketing or interested to implement this digital marketing strategy as a business owner, it is expected of you to know what PPC is and what are the benefits. So why waste time? Let us have a look at the details of Pay Per Click Advertising here.

Let us have a quick glance at the details

Puts you in front of customers

Google My Business basically shows the details like address, working hours, services, logo, etc. But keep in mind to provide updates on changes in working hours, add-ons in services, offers currently going on, events, etc. to constantly engage with the customers. As your business evolves make sure to update accurate details as well. Uploading photos, posts, etc. on GMB like any other social media channel will signal to Google that you are active. This also helps Google to pair searchers with your business. Another important point to mention is the legitimacy and authenticity you could establish with help of the Reviews and Question and Answers section of GMB.

Aids your business to show up on Google map

To get complete access to manage your GMB account and your business profile, you will need to locate your Business profile on Google Maps as well. The details available on Google My Business account along with Google Maps complements each other and provides your business better visibility among prospective customers and internet searchers.

Provides basic and important information to customers

It is a significant and crucial point to provide complete and accurate details in your GMB profile. For example, details like website, address, telephone number, business hours, business overview, products/services, etc. Also, make sure to double-check that the links provided to your website, and different social media platforms are correct and redirect to the corresponding page. These are the small and basic details that need to be focused on to create the best impression.

Best partner for your local SEO

An optimized and verified Google My Business account offers a better chance for your business to appear at the top of search results and helps to improve your website ranking. Google My Business helps in local SEO if you strategically use keywords. Incorporating keywords in the GMB description, review responses, answers to raised questions, posts, etc. will do the trick with local SEO and expand your reach. Now, you know the extent to which a Google My Business account is important for you as a business owner. And if you need help with the GMB and your Digital Marketing journey, get in touch with us -

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