If you're looking for serious business growth, SEM, or search engine marketing is the strategy for you. Why does it work? Simple! It targets the users that are most likely to convert on your website and takes them there.
With an increasing number of consumers researching and shopping for products online, search engine marketing has become a crucial online marketing strategy for increasing a company’s reach. Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs).
SEM is the act of using paid strategies to increase search visibility. Brands pay for ads to appear as search results on search engine results. In search engine marketing, advertisers only pay for impressions that result in visitors, making it an efficient way for a company to spend its marketing dollars. As an added bonus, each visitor incrementally improves the website’s rankings in organic search results.